Seafolly’s CEO, Brendan Santamaria, joined in May 2020. Administrators were appointed to the company shortly afterwards in the face of COVID-19 lockdowns. The business had been facing a number of headwinds in addition to COVID-19. Onerous supplier and leasing obligations locally and globally.The difficulties also being experienced to that point by the wider retail industry.Seafolly is a seasonal business. The summer of bushfires had taken a toll on sales.Seafolly’s delivery partner, Toll, suffered a series…
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